Imagine that you launch an advertising campaign, invest a budget in targeting, carefully select messages, but something goes wrong. There are few leads, analytics are blurry, and customers complain that the links don't work or look suspicious. So, just one small element - a well-formed link - can affect the entire result. Let's take a look at 10 marketing mistakes that can be easily avoided by using short links.
Long and unclear URLs. Long URLs look untidy, take up extra space, and can put potential customers off. By using shortened URLs, you get a concise and user-friendly format that is easy on the eyes and easy to read.
Incorrect traffic count . Without shortened links, it's hard to track how many people clicked on a particular link. URL shortening services provide detailed analytics: the number of clicks, traffic source, and user devices.
No branded links . Anonymous shortened links can look very suspicious, especially if the customer does not know where they will lead. By adding your brand name to the address, you increase the trust and recognition of your audience.
Looks unattractive on social media . Long links with a lot of parameters look unattractive, especially on Instagram, Twitter, or Facebook. Short links help to make content more attractive and convenient for readers.
Reduced audience due to URL changes . If the link to your content has been changed and you've sent out the old version, customers may encounter a 404 error. By using shortened links, you can easily update your target URL without having to change your entire marketing communication.
Inability to conduct A/B testing . Want to test which call-to-action wording works better? By using different short links, you can track the effectiveness of each variant and make quick decisions about changes.
Lack of a personalized link . People trust links that look familiar. By using shortened URLs with personalized titles, you reduce the likelihood that the user will ignore the link.
Difficulties with printed materials .If you print flyers or banners with a web address, long URLs are a disaster. Shortened links are easier to remember, print, and use.
Loss of retargeting opportunities . Shortened URLs can contain tracking pixels that help you reach those who are already interested in your content and increase conversions.
Lack of optimization for mobile devices . Long links may not display correctly on mobile devices, while short URLs can easily adapt to any screen format.
Small details often have the biggest impact. Not only do short links make marketing campaigns more appealing, but they also simplify analytics, increase conversions, and build trust. Fun fact: research shows that short URLs get 39% more clicks than long URLs. Why not take advantage of this simple but effective tool right now?