In order not to stand still and expand the boundaries of your business, you need to follow new trends and implement them in your promotional strategy. Visualization and ease of perception play an important role in shaping the image and perception of your brand. You should agree that a well-designed booklet, a stylish menu or a well-thought-out billboard can not only attract attention, but also increase sales, as well as increase the recognition of the company.
Short links allow you to design the text concisely and aesthetically, excluding bulky URLs that spoil the appearance of materials and take up unnecessary space. They make communication with customers more convenient, increasing trust and making it easier to access the information you need. Regardless of where you place links: in advertising, social networks, email newsletters or messengers, their compactness and readability have a positive impact on the perception of information received.
The use of short links, helps to optimize marketing campaigns, improve interaction with the audience and make your business more dynamic and competitive. But first things first, let's highlight 5 popular ways to use short links for your project.
Short links can be used in a wide variety of brand promotion channels, improving audience engagement and increasing the effectiveness of marketing campaigns. One of the most popular uses is on social media. On platforms such as Instagram, Facebook, Twitter, TikTok and LinkedIn, shortened links help save space in posts and make them more visually appealing. This is especially true for Instagram, where you can place a link in the header of your profile or in a story, and for Twitter, where there is a character limit on posts.
Marketing mailings also benefit from the use of short links. In email campaigns and SMS messages, short URLs look neater, do not take up unnecessary space and increase the likelihood of a click. In messengers such as WhatsApp, Telegram and Viber, branded links build trust with users and help avoid suspicion of spam. Since many tools also allow you to make branded links with the specified company name and domain name of the site, which prevents fraud and increases user confidence in the authenticity of the resource.
Advertising is another area where shortened links are particularly useful. In online advertising (Google Ads, Facebook Ads, banner ads), they help track the effectiveness of campaigns and analyze audience behavior. In offline advertising (flyers, business cards, billboards), the use of short links makes them easy to remember and enter manually, especially if they are branded.
On a company's website, short links can be used to simplify navigation. For example, they can be inserted into blogs, lendings or promotions sections to help visitors navigate to the content they need more quickly.
Offline events and promotions are another place where short links are indispensable. They can be placed on product packaging, flyers, posters, checklists and even in videos, where the URL should be simple and easy to remember. You can also use short links together with QR codes, for example, it can be useful for menus in restaurants or as a method to leave a link to a product or a website, the user will not need to enter the text by hand, but just scan the code and get the necessary information. The length of the link directly affects the size of the QR code. A long link, especially with UTM tags can be too long making the QR code large and difficult to recognize. Short links will help to solve this problem.
As you can see there are a lot of applications, short links are a useful tool that allows you to share information more easily so that more people will know about your business.